{"product_id":"florian-s-morning-florian-s-morning","title":"Florian´s Morning - Florian´s Morning","description":"\u003cp\u003eFlorian’s Morning is the musical project of Mats Lideborg. Originally from Motala and now based in Stockholm, Mats balances life as a troubadour and songwriter with driving subway trains across the city. His music carries the weight of Scandinavian melancholy, intimate storytelling, and timeless songwriting traditions.\u003c\/p\u003e\n\u003cp\u003eThe project grew out of a long-standing friendship between Mats and ionnalee, who first met as teenagers in Motala playing music together. More than two decades later, they reconnected in Stockholm and began revisiting a collection of songs originally written by ionnalee years earlier.\u003cbr\u003eHearing Mats interpret the material sparked a complete transformation. The songs were rewritten and newly produced, evolving into something both cinematic and deeply personal, somewhere between Bryan Ferry and Elliott Smith meeting in a small town Swedish dive bar at closing time.\u003cbr\u003eFlorian’s Morning’s self-titled debut album is a striking introduction to an artist with a rare voice and quietly magnetic presence.\u003c\/p\u003e\n\u003cp\u003eFlorian’s Morning’s - Florian’s Morning’s is written and produced by ionnalee, out April 22, 2026 on To whom it may concern.\u003c\/p\u003e","brand":"To whom it may concern.","offers":[{"title":"Black Vinyl 12 Inch with printed inner sleeve","offer_id":54688221561155,"sku":"RPT-28388","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/1601\/8499\/files\/369_20260728_1700_161947_030_p_download_20260728160120_1_025.jpg?v=1785317582","url":"https:\/\/www.recordplant.co.uk\/products\/florian-s-morning-florian-s-morning","provider":"Record Plant","version":"1.0","type":"link"}