{"product_id":"atreyu-the-end-is-not-the-end","title":"ATREYU - The End Is Not The End","description":"\u003cp\u003e\u003cem\u003eThe End is Not the\u003c\/em\u003e \u003cem\u003eEnd\u003c\/em\u003e is undeniably Atreyu’s heaviest album ever and their most adventurous. “We realized what made Atreyu great in the beginning was that we didn’t sound like anyone else,” frontman Brandon Saller explains. “We didn’t really make sense anywhere. We weren’t an emo band, a metal band, a punk band — but somehow it all worked. We kind of just carved our own path.”\u003c\/p\u003e\n\u003cp\u003eUnburdened by false restrictions about anything sounding \"too heavy\" or \"too pop,\" ATREYU remains a creative beacon of hope for those shaken by the suggestion that \"rock is dead.\" They've entered the Top 10 of the Billboard 200 more than once, and two of their albums are certified gold.\u003c\/p\u003e\n\u003cp\u003eProduced by Matt Pauling, Atreyu’s tenth album is vibrant, inventive, and beautifully aggressive. “It’s our heaviest, most metal record we’ve made,” Saller points out. “But it’s also the biggest musical journey we’ve taken in years.”\u003c\/p\u003e\n\u003cp\u003eAtreyu’s unquenchable appetite for creative achievement and pursuit of shared catharsis on stage drove them to form the band as teenagers around the turn of the millennium. That drive pushed them beyond their do-it-yourself beginnings to massive festival stages (including two runs on Ozzfest), sold-out headlining tours, movie and game soundtracks, and appearances alongside fellow genre standard-bearers such as Linkin Park, Avenged Sevenfold, Deftones, Slipknot, and Bring Me The Horizon.\u003c\/p\u003e\n\u003cp\u003e“We just refuse to become boring,” Saller declares. “We’re not chasing what’s cool. We’re not chasing anything. We’re trying to do what isn’t being done and to play exactly what we want to hear. And somehow, 25-some-odd years later, it’s still growing. We still have much more to accomplish.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEgo Death\u003c\/strong\u003e – 29.01.26\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll For You – \u003c\/strong\u003e27.02.2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChildren of Light – \u003c\/strong\u003e10.04.26\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn The Dark (Focus Track)\u003c\/strong\u003e – 24.04.26\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Bullet Points – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- 2025 saw highest grossing tour for many years - multiple sold-out venues across EU \/ UK and US\u003c\/p\u003e\n\u003cp\u003e- Children of Light single features guest vocals from Max Cavalera (Soulfly \/ Sepultura)\u003c\/p\u003e\n\u003cp\u003e- Major digital marketing and physical marketing will be implemented – DWP Festival Spots \u0026amp; Influencer campaigns\u003c\/p\u003e\n\u003cp\u003e- 1.4 million monthly Spotify listeners\u003c\/p\u003e\n\u003cp\u003e- First single ‘Dead’ has streamed over 2 million since release - 800k+ video views\u003c\/p\u003e\n\u003cp\u003eTERRITORY: WW\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSOCIAL MEDIA STATS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFACEBOOK: 1.2 million followers\u003c\/p\u003e\n\u003cp\u003eINSTAGRAM: 174k followers\u003c\/p\u003e\n\u003cp\u003eTIKTOK: 58k followers\u003c\/p\u003e\n\u003cp\u003eYouTube: 232k subscribers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFOR FANS OF: \u003c\/strong\u003eAll That Remains \/ Killswitch Engage \/ Bullet For My Valentine \/ Beartooth \/ A Day To Remember \/ Parkway Drive \/ Trivium \/ Bury Tomorrow\u003c\/p\u003e\n\u003cp\u003eINSERT SUBLABEL\u003c\/p\u003e\n\u003cp\u003eLOGO HERE\u003c\/p\u003e","brand":"Spinefarm","offers":[{"title":"Standard Vinyl LP","offer_id":54235211694403,"sku":"RPT-19069","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/1601\/8499\/files\/f65373b07324059d983e94b22b43cfc1.jpg?v=1772187587","url":"https:\/\/www.recordplant.co.uk\/products\/atreyu-the-end-is-not-the-end","provider":"Record Plant","version":"1.0","type":"link"}